When it comes to building a successful food photography business, having a Unique Selling Proposition (USP) is essential. A USP is what sets you apart from your competition and makes you stand out in a crowded market. It’s what makes your clients choose you over...
As a food photographer you know you should be marketing your work, but you may not know exactly what that looks like. You might be sending out a pitch here and there, or hanging out on LinkedIn, or spending your free time perfecting your portfolio. These are all good...
The question I get asked the most is “How do I find my first food photography client?” Maybe you’ve been shooting for your blog but want to transition to paying clients. Or maybe you’ve been shooting in another genre like weddings or family portraiture and have...
Have you encountered this scenario? You put a lot of work into a client shoot. You create mood boards and take control of the creative direction with fresh ideas. You produce great work that you’re proud to deliver to the client—only to hear back with a list of...
Have you been shooting for years but feel stuck in a creative rut when it comes to your food photography? Or maybe you’re a beginner and are endlessly frustrated that your images don’t live up to those you envision in your head. It feels like you’re not growing. That...
Composing for food photography can be a lot more complex than implementing principles like the rule-of-thirds or even the golden ratio. Don’t get me wrong, these basics are such important foundational knowledge that I wrote a book about them. But to truly elevate your...